RecVue: Maximizing the Revenue Potential
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RecVue: Maximizing the Revenue Potential

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Holly Roland, VP of Marketing, RecVueHolly Roland, VP of Marketing
Enterprises today are keen to shift to recurring revenue models, as it offers advantages such as predictable revenue, a high customer lifetime value, and improved visibility into the ongoing operations and success of the business.

These benefits are generally not available to companies that engage only in one-time sales models in which they sell products to customers every now and then. This model offers no insight into how the customer is using the products, whether the customer is satisfied, and whether – and when – the customer will purchase products from the company in the future.

However, many organizations struggle with the transition from the traditional one-time sales model to recurring revenue models. One reason companies struggle is that their legacy systems for managing customer relationships (Customer Relationship Management or CRM) and managing assets(Enterprise Resource Planning or ERP) were not designed to handle recurring revenue business models. There is a gap between these systems that must be bridged by an agile monetization solution that delivers the flexibility to allow the business to innovate in its go-to-market processes, offerings, and sales practices.

Overall, the essence of RecVue’s Monetization Platform lies in its ability to overcome this critical gap. Holly Roland, VP of Marketing at RecVue mentions, “RecVue delivers monetization capabilities that includes all the capabilities that bridge the gap between CRM and ERP. Our customers can easily transition to a recurring revenue business model with our full suite of solutions for Billing, Revenue Recognition, Partner Compensation, and Insight.” Because RecVue delivers on a single platform, all the information that has been processed or generated in each module is stored in a central system. This means that all billing and revenue data is up to date and ready for in-depth analysis in real time.


RecVue delivers monetization capabilities that includes all the capabilities that bridge the gap between CRM and ERP. Our customers can easily transition to a recurring revenue business model with our full suite of solutions for Billing, Revenue Recognition, Partner Compensation, and Insight


One of RecVue’s customers, World Wide Technology (WWT), a Cisco solution value-added reseller, was facing issues: the customer invoices were delayed up to four months because the legacy ERP systems were unable to support a recurring revenue business model. Each billing period involved the team using spreadsheets to collect usage data and validate billable transactions. Additionally, each invoice would cost the company 12-18 hours of productive time and involvement of at least six people from other departments to verify the billable transactions. Since there was no contract management system in place, the team had to review contract documents manually for determining the appropriate prices. All these issues harmed revenue generation, customer satisfaction, and partner relationships.

RecVue implemented its monetization platform to automate contracts and mediate usage data, deploy agile billing, and calculate payments to WWTs partners. As a result, WWT overcame the challenges with billing and revenue recognition: The billing team now produces invoices within 1-3 days, rather than 120 days, which is a 94 percent improvement.

Established in 2015, RecVue has grown to manage$12 Bnin annual recurring revenue. RecVue continually innovate their business model to cater to the need of companies that are shifting to recurring revenue models. “Our vision is to deliver the solutions that are f lexible enough to accommodate frequent changes that can scale to very high volume transactions. And to help our customers to bill accurately, on time as well as remain in compliance with revenue recognition requirements,” concludes Holly.