Headed by Avy Punwasee, the Principal at RML and a veteran in the fields of Revenue Management, RML provides solution to its client companies in a structured manner and in a step-by-step process. Before getting into a final proposal with any company, RML starts with a comprehensive “data download” process to understand the company’s unique structure, goals, and strategies. Accordingly, it comes up with pricing solutions which are exclusive and customized for each company. Next, it presents an execution plan, because RML believes in delivering a practical solution that goes beyond a 100-page PowerPoint deck. RML also conducts an in-depth assessment of the client company’s Revenue Management maturity and provides customized training sessions at all the levels of the organization. While the assessment helps in studying and understanding the scope and scale of opportunities available in the company and in developing a roadmap to improve the company’s internal capabilities, the training session helps to address the Revenue Management performance gaps within the organization. This entire process of providing an efficient and all-encompassing Revenue Management Solution makes the clients self-sufficient in their business’s Revenue Management.
RML strives to bring forth a practical and customized pricing solution that drives bottom line results
Started in 2015, now RML has companies such as Wells Enterprises, Edge Mechanical, Investigators Group as its clients. RML has also amassed a lot of achievements to its credit in deploying the right Revenue Management Solution. Once, a mid-tier transport service company, one of RML’s clients, started questioning their pricing structure. Despite frequent and regular price increases, the company didn’t experience any change in their net sales per pound. To address this situation they needed a demand sensitive tool which would show them the routes that were price sensitive and give them a model to evaluate the customer’s willingness to pay. RML built this tool for their client and accordingly created a segmented lane pricing strategy. Through a willingness-to-pay model, RML evaluated the individual lanes and set the correct price. RML also trained the internal sales team of this client company on the different tools they built. These strategies were not only executed but also regularly monitored, reported, and adjusted. Finally, with the incorporation of these strategies, the client experienced a 4.7 percent increase in net sales per pound.
The management at RML realizes the difficulty of those who are looking for help to solve business problems using analytics. Amid the confusion of hundreds of vendors, solutions, and technologies, and myths revolving around RMS-incorporation, RML tries to be the one-stop Revenue Management support not merely as a solution provider but as a partner of these businesses.